A new Scottish model for exporting theatre and dance is thriving
Friday, July 20, 2012
Posted by: ISPA
ISPA Member organization Creative Scotland
has created an effective model for exporting Scotland’s theatre and
dance. Read more about this exciting initiative below in an article by
Thom Dibdin, Freelance journalist and Scottish Corrrespondent for The
From intimate children's theatre, to abstract
dance performed against a bare mountain backdrop - by way of
cutting-edge immersive theatre - Made in Scotland
is a programme which finds the best Scottish theatre and dance, shows
it off at the Edinburgh Festival Fringe and then helps it to travel the
Made in Scotland programme is a neat solution to twin problems at the
Fringe. It allows international bookers to find quality touring material
in the sprawling event, while it gives Scottish theatre and dance
companies a place to be seen. Jointly, the Federation of Scottish
Theatre, the Edinburgh Festival Fringe Society and Creative Scotland
have successfully developed Made in Scotland as an annual project since
A curated strand of the Fringe, supported by the Scottish
Government’s Edinburgh Festivals Expo Fund, the showcase is put together
by a international panel of theatre and dance experts - under the
impartial chairmanship of the Edinburgh Festival Fringe Society's chief
The best of the proposals which have potential for
international touring are chosen. Only 12 of the 56 applications in 2012
were successful. But for chosen few, the hit rate is high. More than
half the 41 productions featured in the programme's first three years
have had an international life after the Fringe.
of specialist children's theatre company Catherine Wheels and director
of the multi award-winning White says that having a platform at the
Fringe was vital to the show's success.
She says: "It was a great
springboard for all the interest we had. And then there is a further
Made in Scotland fund we applied to for international touring."
Pearce, programming executive at the Adelaide Festival Centre in
Australia, used the Made in Scotland programme at the Fringe. Describing
the programme as a "one stop shop", she says: "They were extremely
helpful in terms of being a pathway and making contact with the Scottish
companies. They helped make it an easier Fringe experience."
was just one of the many people who were bowled over by White - and used
the Made in Scotland touring fund to help bring the company to
Adelaide. Once there it played to sell-out audiences, enhancing the
Centre's reputation and providing a resource for local creatives.
MacGillivray, acting artistic director for Scottish Dance Theatre, says
that appearing in the Made in Scotland programme in 2009 opened up a
whole range opportunities for the company and for its international
"We have had a lot of international work come off
because of Made in Scotland," he says. "The spinoffs have been that we
have been able to network and our artists have been able to develop
their work and expand their own networks with creative opportunities."
The creative opportunities have gone both ways, with artists visiting Dundee to work with the company.
is this sort of dynamic element which endears the whole Made in
Scotland programme to Richard Jordan, the producer of Cora Bissett's
cutting-edge immersive drama, Roadkill.
He says: "Made in Scotland
is more than a funding company, it is a collaborator. There is a real
interest in what is going on and a desire to help. There is a supportive
ability within that, so you really do feel that Made in Scotland is
part of a collaboration."
It seems that the promoters around the world - and the Scottish companies they worked with - would agree.For details of the this year's showcase please visit: www.madeinscotlandshowcase.com