"We interviewed over 500 people who hadn’t seen contemporary circus before, seeking their reactions to our marketing tools. The response was illuminating," said Rachel Clare, Artistic Director of Crying Out Loud.
When audiences for her contemporary circus tours stagnated, Rachel Clare realized a fresh approach was needed. To tackle this ad hoc method Circus Evolution,a UK-wide strategic partnership of regional venues, was set up to develop audiences for contemporary circus in 2013. They started by commissioning research from the Audience Agency to test our conventional methods of touring and marketing the contemporary shows. Read about what Rachel Clare reveals how Circus Evolution, a UK-wide strategic partnership of regional venues, has revolutionized circus marketing on the Arts Professional website.