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The Very First Issue of "ISPA Insider" - The Power of the Pitch

Monday, July 27, 2015   (0 Comments)
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Welcome to the ISPA Insider!

This new publication will provide you with insights into ISPA’s programs and membership. Every quarterISPA Insider will feature an in-depth look at some of ISPA’s unique programs that strengthen the connections between colleagues around the world. Each issue will begin with an introduction from an ISPA member experienced in the featured program. We’ll also highlight what’s coming up at ISPA and as well as a deep-dive into one of ISPA’s activities.

If you like what you’re reading, we encourage you to forward to a friend! Hope you enjoy this inaugural issue of the ISPA Insider!  And please do write us if you have any comments or suggestions.

Best wishes,

The ISPA Team

The Power of the Pitch

Pitch New Works, an introduction

Pitch New Works is one of ISPA’s signature and most popular programs. Developed from a program which originated at the Banff Film and Television Festival in Alberta, Canada, Pitch New Works provides a forum for creators and arts professionals to share and discover new performing arts projects.

Held at each of our congresses, selected participants have the opportunity to “pitch” delegates on a project that’s in development or has been fully realized but has not toured yet. The program is open to both ISPA members and non-members.

Application Process

Every congress features 10 pitches that are selected by the Pitch New Works Committee. Completed applications include:

  1. a description of the project,
  2. key artists involved with the project,
  3. a budget, and
  4. any specific touring/technical requirements.

Materials already available such as videos or images support the application. ISPA staff plays a key role in consultation with applicants to help them provide the best representation of their Pitch. Selected applicants have seven minutes to present their new work to the congress delegates and three minutes to answer questions.

Life after Pitch

Each project that is presented at the congress is seeking something different – a commissioning partner, a co-presenter, international touring interest etc. After the Pitch New Works session, participants have the opportunity to interact with congress delegates during ISPA’s informal marketplace, ProEx (Professional Exchange) where partnerships are initiated.

In continued support of the projects, following the Congress, a video recording of each pitch is uploaded to the ISPA website and descriptions of each project are included in a searchable directory. Additionally, project successes are highlighted in the News section of the ISPA website and featured in the Network membership newsletter. 

In Their Own Words

Alison Friedman, executive and creative director of the Beijing-based Ping Pong Productions has had two successful Pitch projects (2011 and 2013) and as an ISPA board member, sits on the Pitch New Works committee. Here is Alison’s unique perspective on the Pitch New Works program:


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