Meet ISPA's 2016 Latin American Fellowship Program participant Jacobo Márquez Herrera!
Jacobo Márquez Herrera
CEO, Lado Be
With a major in Strategic Design and Innovation and a Bachelor in Communications (Universidad Iberoamericana), he also has studies in Audio Engineering (Universidad de la Música G. Martell).
He started his career as a producer and programmer in his college radio station and later in a public relations agency and as a developer of the website lycos.com. He was tour manager and producer at FR Producciones (live shows). In Ticketmaster Mexico he standed out as Cities Director.
In 2004 Jacobo founded Lado Be, a service agency specialized in the entertainment business that gives consultancy in artistic programming and production to major festivals in Mexico. Lado Be also produces its own concerts, theater plays, performing arts shows and BTL activations at the most important venues and cities in Mexico and abroad.
He represented in Mexico, the Hispanic Heritage Foundation and produced the Hispanic Awards for president Barack Obama.
We asked Jacobo to tell us a bit about himself and anything else that he would like to share with the ISPA family. Check-out what he had to say:
ISPA would like to thank Cultura UDG and eje7 for their support of this important regional initiative.