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ISPA members are the most accomplished and innovative leaders in the performing arts. The Academy provides an ideal place for many of those leaders to share their insights with emerging leaders. The Academy takes place at each June Congress in the days before or following the main event. Essentially an intensive arts administrative program, the training focuses on the predominant issues in the region of the June Congress. Both local and international experts are invited to share their knowledge and insights.
Participation
The next ISPA Academy will be held immediately before the Seoul 2012 ISPA Congress on June 11-12, 2012 in Seoul, Korea. Additional information on registration opportunities will be available in March 2012.
Example of an ISPA Academy Schedule
Below is the detailed schedule of events for the ISPA Academy that was held immediately before the Toronto 2011 ISPA Congress on June 13-14, 2011 in Toronto, Canada,
Monday, June 13
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| Roy Thomson Hall |
0830
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Registration and Info Desk
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| 0900 |
WELCOME |
| 0915 |
Introduction and Logistics |
| 0930 |
SESSION I | “Venue, Presenter, Producer, Educator: The multi-faceted roles of a performing arts corporation” |
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There are few performing arts organization that show - year after year - a net positive contribution on their operations with no operating grants for their main stage presentations. The Management Team of the Corporation of Massey Hall and Roy Thomson Hall accomplish this with a collective approach to financial decision-making that spans programming, education, investments in building and technology, while striving to fulfill their vision and mission as one of Canada’s premier concert halls. Massey Hall opened in 1894; Roy Thomson Hall in 1982. The Corporation’s annual budget is approximately $21 million. |
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Speakers | The Management Team of the Corporation of Massey Hall and Roy Thomson Hall: Charles S. Cutts (President and Chief Executive Officer), Heather Clark (Director of Marketing and Development), Jesse Kumagai (Director of Programming), Colleen Smith (Director of Operations), Liew Wong (Director of Finance) |
| 1045 |
Break |
| 1115 |
SESSION II | “Raising Millions or Raising Billions: The Process Is Still the Same - Bringing Your Endowment to Life.” Part One |
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Dory Vanderhoof has been counsel for many major capital campaigns including the Kimmel Center, Inc. in Philadelphia, the EPCOR CENTRE in Calgary, the $100 million renaming gift for New York State Theater (now the David H. Koch Theater) at Lincoln Center, the San Francisco War Memorial Opera House, and The Cleveland Orchestra ($565 million). Formerly Director of Development for the Canadian Opera Company, he created a department considered “the” model at the time in the Canadian cultural sector, introducing new techniques and fund-raising programs to Canada. |
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Speaker | Dory Vanderhoof (Chief Development Officer of The Cleveland Orchestra) |
| 1230 |
Lunch served
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| 1345 |
SESSION III | “Raising Millions or Raising Billions: The Process Is Still the Same - Bringing Your Endowment to Life.” Part Two |
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See description for Session II. |
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Speaker | Dory Vanderhoof (Chief Development Officer of The Cleveland Orchestra) |
| 1500 |
Break |
| 1530 |
SESSION IV | “Turn-Around Strategies for Arts Institutions: Creating New Earned Revenue Possibilities” |
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At Canada’s National Ballet School (NBS), Jeff has been instrumental in eliminating a significant annual operating deficit, increasing annual revenues by over 50%, overseeing the completion of NBS’s residence renovations, building a dynamic, high performance business team, and creating new strategic partnerships. Formerly Dean of the Royal Conservatory of Music’s Community School, he was essential in building the program into the largest community arts school in North America. In 2010 he was appointed special advisor on arts and culture to Toronto Mayor Rob Ford. |
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Speaker | Jeff Melanson (Executive Director & Co-CEO, Canada’s National Ballet School) |
| 1700 |
Cocktails served |
| 1800 |
End of day and free evening in Toronto
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Tuesday, June 14
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| Roy Thomson Hall |
| 0830 |
Registration and Info Desk, Continental Breakfast
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| 0915 |
Announcements |
| 0930 |
SESSION V | “Rethinking Digital and Social Marketing for the Arts” |
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Models can change the way we interact with and see the world. They can drive innovation, build relationships, influence behavior and subsequently change the world. Models are amazing and Sean Howard has devoted much of his life to creating them. Only models inherently stop short of action and action is a required catalyst for realizing passion. Without passion, the system forever requires more energy inputs than outputs achieved. Sean Howard is a senior digital communications strategist with more than 15 years experience in digital strategy development, user experience design and communications planning. Regarded as a thought leader in Canada on social media and digital marketing, he delivers insight and innovation to his clients in the digital marketing space, builds passionate teams and enables brands to connect with their most passionate advocates. |
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Speaker | Sean Howard (VP, Digital Communications, Thornley Fallis, Toronto) |
| 1045 |
Break |
| 1115 |
SESSION VI | “Marketing to the LGBT Community” |
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In 2007 Ken co-founded the LGBT Giving Network, a ground-breaking collaborative effort of more than 20 charitable organizations working together to raise the bar on philanthropy in the lesbian, gay, bisexual, and transgender communities. A fund-raising and marketing professional, Ken has had leadership roles at Ryerson University, the Michener Institute for Applied Health Sciences, Harbourfront Centre, the National Ballet School of Canada, and Tapestry New Works. Prior to his current position at the National Aboriginal Achievement Foundation, he was Director of Alumni & Development at University College at the University of Toronto where he led a team that raised more than $10 million to support academic programs in Canadian Studies, Drama Health Studies, and Sexual Diversity Studies, as well as the University of Toronto Art Centre. |
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Speaker | Ken Aucoin, CFRE (Vice President of Development, National Aboriginal Achievement Foundation) |
| 1230 |
Lunch served
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| 1300 |
Tour of Roy Thomson Hall (optional) |
| 1345 |
SESSION VII | “The Changing Role of the Artist Manager Today” |
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Prior to joining IMGA in 1997, Julia works for a variety of cultural organizations including Hubbard Street Dance Chicago, Volunteer Lawyers for the Arts, the New York State Council on the Arts, and the Twyla Tharp Dance Foundation. A past board member of Western Arts Alliance (WAA), she received WAA’s Jerry Willis Award for artistic excellence and distinguished leadership. She co-chaired the 2011 New York ISPA Congress and the 2000 Midwest Arts Conference. |
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Introduction | Ann Summers Dossena (Presenter, Producer, and Manager, Ann Summer International) |
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Speaker | Julia Glawe (Senior Vice President and Director, Dance Division, IMG Artists) |
| 1500 |
Break |
| 1530 |
SESSION VIII | “Getting Ready To Open a Performing Arts Venue” |
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In 1996 discussions in the City of Brampton about renovating its Heritage Theatre began with the vision of making it a viable structure to bring a higher quality and diversity of arts and cultural programs to Brampton. The result of that discussion is the beautiful new Rose Theatre Brampton in the historic downtown that opened in 2006. In his current role as General Manager of Arts, Culture & Theatres, Steve’s responsibilities include strategic cultural and creative city planning, facility planning, recommendations to the municipality on arts policies and procedures, overseeing all programming at the Rose, and ensuring the success of community celebrations. |
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Speaker | Steve Solski (Manager of Arts, Culture and Theatres, The Corporation of the City of Brampton, Ontario) |
| 1700 |
Martini Madness |
| 1900 |
End of day and free evening in Toronto
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Questions? Please contact Taylor S. Harris at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or +1 (212) 206-8490 x202
1330
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PERFORMANCE | Apollo Commission
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Resources 
