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Fellowship Participants - Jacobo Márquez Herrera

2017 FELLOWSHIP Participants

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Meet ISPA's 2017 Latin America Fellowship Program participant Jacobo Márquez Herrera!

Jacobo Márquez Herrera


CEO, Lado Business Entertainment

With a major in Strategic Design and Innovation and a Bachelor in Communications (Universidad Iberoamericana), he also has studies in Audio Engineering (Universidad de la Música G. Martell).

He started his career as a producer and programmer in his college radio station and later in a public relations agency and as a developer of the website He was tour manager and producer at FR Producciones (live shows). In Ticketmaster Mexico he stood out as Cities Director.

In 2004 Jacobo founded Lado Be, a service agency specialized in the entertainment business that gives consultancy in artistic programming and production to major festivals in Mexico. Lado Be also produces its own concerts, theater plays, performing arts shows and BTL activations at the most important venues and cities in Mexico and abroad.

He represented in Mexico, the Hispanic Heritage Foundation and produced the Hispanic Awards for president Barack Obama.

>>View Jacobo's member profile (member sign-in required)

ISPA would like to thank Cultura UDG and eje7 for their support of this important regional initiative. Learn how you can help support the Fellowship Program.

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