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Last month, Tessitura Network, a company that develops arts enterprise software used by performing arts and cultural organisations to manage their activities in ticketing, fundraising, customer relationship management, and marketing, hosted the 2017 edition of the Tessitura Learning & Community Conference in San Diego. The conference was by 1,900 arts and cultural professionals for the duration of 5 days.
Included in the speaker lineup was Chris Lorway, ISPA Board Member and Executive Director of Stanford Live. During his session, Chris talked about how Stand Live expanded its audience by deconstructing the notion of 'an audience'.
Check out the recording of the session below. Finding out about the motto that Patrick Hayes, Founder of ISPA, had would be the icing on the cake of watching this video!
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