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|New York 2019 ISPA Congress - Rajshree Bakshi|
Senior Vice President- Marketing
Rajshree Bakshi is an experienced marketing professional with over 20 years of customer, brand and marketing experience and insights. She has a Master’s in marketing and finance and joined the Taj Group in 1997, overseeing the company’s worldwide brand vision, marketing, brand communication, advertising and Loyalty-CRM. She has been actively involved in promoting diminishing art forms in India including Fado, puppeteering and setting up dynamic environments in hotels to showcase local performing arts. In her new role as Senior Vice President Marketing with Reliance Industries Limited, Rajshree is responsible for developing and implementing the brand experience, guest journey models, brand persona, brand governance and frameworks at Jio World Centre. Rajshree has been voted as top 50 marketing leaders in Asia by CMO Asia, 2017 and in the top 50 women leaders in luxury industry by Blackbook India, 2018 In her personal life, Rajshree has been tireless in her pursuit to support girls’ education and works with various organizations to lend support to this initiative.