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Latest News: Industry News

Intersection of Broadway and Non-Profits Boost Creative and Commercial Growth

Wednesday, June 22, 2016   (0 Comments)

One of the last week’s Tony Awards trophies went to the National Endowment for the Arts, an independent agency of the United States federal government that offers support and funding for projects exhibiting artistic excellence. The NEA’s special award is just one marker of the fact that ever since the regional-theater movement swept the country in the 1960s, the not-for-profit realm has had an increasing impact on the work that gets seen on Broadway — and beyond. An article on American entertainment trade magazine Variety discusses the symbiotic relationship between non-profit productions and commercial theaters on Broadway.

The two parts of the ecosystem feed each other in different ways and can really fill in each other’s gaps in ways that benefit both,” says Jordan Roth, the head of Broadway’s Jujamcyn Theaters. Read the full article on Variety.com.